Search engine optimization (SEO) can come under various guises and you've probably heard of white hat SEO and black hat SEO. This article discusses both techniques and steers you towards using ethical SEO that will bring the right results. Unethical SEO should be avoided at all costs as the very short-term potential gains are soon eroded when search engines become wise - and they will.White Hat vs. Black Hat SEO - the originsSEO is a very black and white environment ...